Phil Dailey was unemployed and thought he would try out a new video service to better explain his skills to prospective employers. He figured he would simply show up at the studio and talk about himself for a while. He was surprised to find that the company he used, ProVideoJobSeeker, worked with him to write a compelling script and coached him in his on-camera presentation skills.

Doing business in heavily unemployed Michigan, ProVideoJobSeeker.com certainly has many nearby potential customers. And this Detroit-area company provides a unique service in its one-minute videos for those seeking employment. It’s more than just a “talking head.” Shown behind the job seeker can be seen photos, graphics and even an image of the person’s resume. The overall effect is an attractive and professional-looking presentation.

“Only a few years ago, the cost would have been several thousand dollars. Now, you can have Super Bowl quality at a fraction of the investment,” says Dick Bradley, company owner. The company’s “e’mercial” is produced for $285. The video can be linked from one’s email or website, or displayed on Vimeo.com, which, although not as popular as YouTube, reaches a more professional audience. The video can also be embedded on one’s personal website or posted on social media sites such as Facebook or LinkedIn.

“We feel that the purpose of an ‘E’mercial is to showcase the ‘Real You,’” says Bradley. “And the best way to do that is for you appear in your own ‘E’mercial.”