Sure, there’s lots to be thankful for this Thanksgiving week. But don’t get mashed like a sweet potato when putting up a website. Here are five guidelines to follow to avoid getting roasted in your next internet advertising venture.

What basics do you look for in finding a company to design a new website? Over the years, we at TreeFrogClick have made some crucial realizations. Here are five top qualities of a good website design firm.

A Good Website Firm

1. Good communication. Will the firm be responsive to you and return phone calls and emails? Or are they too big to be concerned with you? Will you be talking with offshore developers who have an accent and are difficult to get ahold of?
2. Appealing portfolio. Are the websites designed by the firm attractive? Do they have link navigation that is intuitive? Can you find all pages easily? Are the websites designed to be easily indexed by search engines? For searches, important words and links should be done in text rather than graphics.
3. Ease of use. Will you have the ability to make basic text and picture changes on your website from any computer with the use of a password? Or will you have to pay a high hourly fee to do so? What is their minimum hourly charge? $75 is a lot to pay to change a phone number.
4. Access to website. Will you have full administrative server rights to your website? Will you be given the passwords for FTP and the website itself? Will you have the ability to completely change your website, or is that right reserved by the design company?
5. Honesty and integrity. Will the domain be registered in your and your company’s name, and will you be able to verify this? Does the firm’s contract ensure this? Will you be paying unnecessary ongoing administrative fees after the website is built? Is a contract provided? Can you understand it?

Read testimonies of the firm’s happy clients and ask questions about the above points.

If you think you have it rough, remember that the pilgrims celebrated the first Thanksgiving feast in 1621, after nearly half their members died in their first New England winter. Count your blessings and have a great celebration.

Read our free PDF fact sheet, “Seven Proven Ways to Drive Visitors to Your Website.”

Anyone running a business or non-profit knows how important are one’s personal drive and skills if he wants to survive. Christopher Columbus, a man who overcame overwhelming obstacles, is often forgotten by today’s cultural elite, which often denies achievements key to Western civilization.

Columbus wouldn't quit.

Called by some the greatest navigator of his day, Columbus combined the qualities of long-suffering and smart network connections to achieve the discovery of the Americas (whoops, “European awareness of the American continents,” as Wikipedia says).

He was probably only 19 when he became a mariner, and got his idea of sailing west to reach the Far East when he was only 20 or 23. Some say the idea was suggested by his brother Bartholomeo, who was maker of sea maps. It took Columbus twenty long years to get the financial backing of King Ferdinand and Queen Isabella of Spain in 1492 for his historic voyage.

After appealing to royalty and nobility through a network of friends in Portugal, Spain, France and England, he was traveling away from the court in Spain, where his idea had been again rejected. At a poverty level, he stopped at a Dominican friary with his son and asked the porter to allow his son to rest overnight there. The head of the friary, Friar Perez, overheard the conversation and questioned Columbus.  The Dominican priest, who was the queen’s confessor, liked Columbus’ plan and went quickly to the Spanish court.

An important fact here is that the Moors, who had occupied Spain for some eight hundred years, lost their last battle to the Christian forces at Granada, perhaps a few weeks before Columbus’s visit to the friary, thus freeing up the attention of King Ferdinand. Friar Perez then persuaded the queen to support the enterprise. Columbus was then called to court (he received some money up front for clothes since he was dressed almost like a beggar), and the rest is history.

Columbus was persevering. He kept trying, even after many rebuffs. It all shows what networking, perseverance and - how important here - good timing will do. Oh, and if we’re talking success here, he never reached his goal of finding a trade route to the Indies. He just achieved something entirely different, but certainly good.

Facebook has gained a lot of attention lately as a marketing tool. It was recently announced that 300 million people worldwide now use this social media tool. That’s the entire population of the United States.

The Chicago Tribune last week recounted the story of Tim Ireland, a Chicago area real estate agent who uses Facebook to attract new clients. The agent is happy with social media and says he cannot afford a website (whoops - since I’m a web designer, I guess I shouldn’t say that).

“For me, Facebook works,” Ireland said. “I don’t post listings [of homes] there, but I do talk to 60 to 70 percent of my clients there.” He gets to know people there and builds a relationship of trust.

Another person interviewed, Patrick Shaver, a builder of custom homes, was invited to a Ferrari unveiling through his LinkedIn account and met several people there who became clients. The article talked about other real estate professionals and builders who use these two sites, as well as Twitter.

Another realtor, Kim Kerbis, says her monthly postcard mailings are still worth the expense, but her website is still her deal clincher. “I tell enough about my background so a client might see that we share an interest such as film,” Kerbis said of her site. “That starts a relationship.”

Website Decision

If you had to choose only one, is a social media presence more important than a website? It depends on your industry and your resources. Which do you have more of - money or time? If you have money, you can afford a website. If you have more time, then spend it with social media.

Most businesses need a website because they must display a large amount of information about their product or service in an organized manner. Real estate agents often do not have their own website, since they usually have a profile as part of their franchise’s website. Other businesses, however, would leave a bad impression if they didn’t have a site.

We at TreeFrogClick can help you with your social media and website needs.