13th
October
2009
Shake the Snail Mail Blues with Online Registration
Stuck on snail mail to advertise your events? Want to make it easy for your clients or non-profit members to register for your next seminar or fund-raiser?Sign up for an online registration service. This kind of service will accept funds, put together a list of attendees, and even make it easy to print name tags, among other features.
Eventbrite, for example, offers an easy to use service. They charge a flat fee of 99 cents plus 2.5% of the ticket price, with a maximum charge of $9.95 per ticket. You also must set up payment processing, with either Eventbrite, PayPal or Google Checkout, which requires another fee.
For example, if you have a banquet seat for $80, and use Eventbrite’s processing, both fees together come to $5.39. There is no setup fee, and you only pay when someone registers for an event.
Event Brite will also enable you to send emails free for lists of up to 500 subscribers and 3,000 emails per month. Eventbrite also charges no fees for free events.
We at TreeFrogClick recently set up a banquet registration for WomanCare Services in the Chicago area, as shown above. The page you see is on Eventbrite’s website, and can be reached from a link on WomanCare’s website. You can see that we set up four different kinds of tickets, plus a donation option. The bottom half of the page is set up like a webpage, with all the details. Other parts of the page contain a map and other features.
Another online registration service, Regonline, starts at $3.95 per registrant, with a volume discount available. There are other services available as well.
We’ve worked with non-profits, and I can say that if you’ve been advertising your events only through direct mail, you’re missing a whole demographic — one that is younger and perhaps with more spending money. You need to think about the future, bring it all online to attract these people, and make it easier for existing members.
(Note: we don’t receive any commissions from the above companies.)
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