Ever feel discouraged at what seems like dismal results of your hard work?

Some 13,000 people at a regional convention in Chicago this past weekend of the financial services company Primerica were treated to a big dose of encouragement.

It seemed more like a rock concert, with music, lights and rousing talks as dozens of some of Primerica’s most successful salespersons trotted up to receive awards.

Primerica, which one consumer advocacy website judges as a “solid, reliable company that stands behind their agents and its products,” is run by people who sell life insurance, mutual funds and other products over kitchen tables and in living rooms.

I was invited to attend the convention by my brother, who has been involved in the company for several months.  There were two main themes behind these short talks by members — work hard, and don’t get discouraged when you don’t see results.

It’s advice that could be taken by any salesperson or non-profit worker who is often discouraged by a lack of results.

“Recruit, recruit, recruit,” said an old pro from Tennessee, who was introduced as having about half the room as recruits in the group’s hierarchical structure. “Here’s my second secret,” he said. “Open your mouth.”

“Every day is a gift of God,” he said several times. The testimonies were sprinkled with references to God that seemed sincere — a refreshing surprise about a topic that isn’t touched on enough in corporate America.

So, persevere with unrelenting dedication - good advice for anyone who wants to do well what they are called to do.