All eyes were on Supreme Court nominee Sonia Sotomayor this week during her confirmation hearings, and she showed just how pervasive are online videos. She criticized the way people interpreted her public comment, seen on YouTube, to law students that the court is where “policy is made.”

The tape tells the truth. The exposure of such slips now are no longer dependent on the mainstream media - they can be put up by just about anyone, and then easily viewed by all. Indeed, her 35-second gaff was viewed a quarter of a million times, and this was only one of many copies of the clip showed on YouTube.

The Government Accounting Office is using YouTube to communicate with Congress and the people. Businesses are using online video sharing sites such as YouTube, and even companies such as Xerox are not too stuffy to make a humorous video to get its message across - and the video got 100,000 views in two months. Video cameras are now advertised with the feature, “uploads to YouTube.”

A new two-minute video produced by our company, TreeFrogClick, for the Peoria Franciscan Sisters attracted 300 views in its first four days. It could be that the video went “viral.” No, that’s not a disease, but it means that people told others about it and linked to it in their messages to friends.

We are planning to roll out another similar video in the next few days, and we have more in the works. Give your company or non-profit a visual presence with an online video.